In the article “Running up that hill: Creativity, AI, and the human pursuit of uphill thinking”, John Maeda discusses the integration of artificial intelligence (AI) into creative processes. He emphasizes the need for continued development of “uphill thinking,” which he believes is the core of human creativity.
“By leveraging AI, we can not only retire our drudgery, but we also amplify our uphill thinking, taking on greater challenges and achieving unprecedented heights.”
In comparing current technological developments to historical events, John Maeda advocates for embracing change and working with AI to simplify tasks, which ultimately frees up more time for creatives to focus on creative exploration and innovation.