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The Influence of Artificial Intelligence on Content Creation

A collection of carefully curated content to inspire and keep you informed 

We live in the world of the Artificial Intelligence (AI) revolution. The release of ChatGPT has disrupted our usual way of life, and AI has become a topic of discussion across a wide range of subjects, including ethics, economy, safety, security, and governance. 

People worldwide are trying to make sense of this new technology. It can invoke fear in some while inspiring others. 

This unique technology is advancing rapidly and can already automate tasks such as writing, creating graphics and videos, summarizing and analyzing data, and even reimagining how we use the internet. 

As a content creator, I am curious about how we creatives can best leverage Generative AI (GAI) technology.

Upon starting this project, I intended to approach it from a typical designer’s perspective, focusing on tools and trends. However, given the unique nature of this technology and its rapid development, I realized that it was crucial first to gain a deeper understanding of GAI and how it affects creative thinking. 

The creative process is being disrupted, and it’s essential to understand how and why in order to find ways we can utilize this disruption to reach new levels of imagination. 

There’s an evident fear of AI and favoritism towards human-made content . But should we protest this new technology or instead collaborate with it? 

During the Marketing Against the Grain podcast, Nicholas Holland talks about the popular self-help book “Who Moved My Cheese?” written by Spencer Johnson, which uses a simple story about characters in a maze searching for cheese to illustrate how people can adapt to and embrace change in their lives and work. 

He illustrates how the book’s metaphor relates to the state of current events. The “cheese has been moved” once again, and we have a choice to seek it, by overcoming the fear and embracing the change, or to fall behind .